Claire Masikewich is a seasoned marketing and communications professional with a proven track record of driving growth, fostering brand recognition, and leading through transformative change. One of her most significant career milestones was helping to launch Canada’s largest surveying and geomatics firm, at the onset of the pandemic.
However, in May of 2023, Claire’s thriving career was put on hold when her five-year-old daughter was diagnosed with stage 4 neuroblastoma, an aggressive form of pediatric cancer. This heart-wrenching experience ignited a fire within Claire to channel her marketing expertise into a powerful force for change, creating awareness and advocating for more research in pediatric cancer—an area that remains severely underfunded.
Claire’s journey is defined not only by her professional achievements but also by her triumph over personal challenges with anxiety and depression. In the past, these battles seemed insurmountable, but when faced with her daughter’s diagnosis, Claire harnessed her inner strength and turned her pain into purpose. She became a relentless advocate for pediatric cancer awareness, all while navigating her daughter’s treatment.
At the end of August 2024, just before Childhood Cancer Awareness Month, the Strong Like Sloane Foundation received its official charitable organization status in Alberta. With initiatives led and executed entirely by Claire, the foundation has raised over $160,000 for pediatric cancer research at the new Riddell Centre for Cancer Immunotherapy in Calgary, Alberta. This remarkable achievement reflects her ability to combine her marketing acumen with her passion for advocacy to create tangible impact.
Through her keynote, Shift Happens: How to THRIVE Through Hard Times, she shares her deeply personal journey and empowers audiences with practical tools, mindset shifts, and strategies to not only survive adversity but emerge stronger.
Claire is a testament to the power of resilience, personal growth, and the unwavering love of a parent. Her life’s journey is an inspiration to those facing personal challenges and a reminder that, with determination and support, we can find strength and light even in the most difficult of circumstances.
“You don’t know what you’re capable of until you’re asked to be capable.”
Languages: English
Country: Canada
Talks
A detailed virtual session aimed at providing in-depth insights.
+ service fees
A combined virtual session with insights plus questions and answers.
+ service fees