Rory Sutherland is one of the world’s most original and provocative thinkers in the fields of behavioral science, marketing, and innovation. As the Vice Chairman of Ogilvy UK, Sutherland has spent over three decades helping brands solve complex problems not with more data or budget - but with human insight, psychological nuance, and creative flair.
A trained classicist turned adman, Rory is widely regarded as a trailblazer in the application of behavioral economics to branding, public policy, and business strategy. He was instrumental in founding Ogilvy’s Behavioural Science Practice, which uses cognitive psychology and behavioral economics to improve decision-making, product design, and customer experience across sectors.
Sutherland is the bestselling author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense, where he argues that the most valuable solutions often defy logic and instead tap into our emotional, social, and subconscious behaviors. Through his TED Talks, columns in The Spectator, and countless media appearances, Rory has become a sought-after voice on everything from pricing strategy to urban planning, branding, and why logic often leads us astray.
He is known for championing what he calls "psycho-logic" - the idea that human behavior is governed less by reason and more by perception, symbolism, and context. This philosophy has made him an advisor to Fortune 500 companies, government agencies, startups, and NGOs alike.
As a speaker, Sutherland delivers a rare combination of wit, wisdom, and unconventional thinking. His presentations are fast-paced, funny, and intellectually rich - challenging audiences to rethink how they approach creativity, decision-making, consumer behavior, and business growth.
Rory Sutherland doesn’t just help organizations think outside the box - he helps them realize the box never existed in the first place. His work continues to inspire leaders to trade narrow efficiency for expansive imagination.
Languages: English
Country: United Kingdom
Talks
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